Archive | March, 2012

.biz Spotlight Shines on – Born Digital. Driven by Creativity.

30 Mar

The Site of the Week Shines the spotlight on

With over 200 “QuirkStars” in their offices in Cape Town, Johannesburg and London, Quirk is a marketing agency that is driven by creativity and disciplined by results.  Founded in 1999, they deliver marketing solutions for businesses and brands that are looking to engage with connected audiences.  They have organized their business around their key principals and approach that they call T.C.E.O. or Think, Create, Engage, Optimise.

Quirk is a recognized leader in their space and were highlighted as the Best Digital Agency in South Africa by Bookmarks in 2011.   Learn more about and be sure to see what their clients have to say!


Social Media for Small Businesses – Tips on Knowing Where to Start

29 Mar

While conducting some recent research on the “Who’s Who” of social media for small businesses, I stumbled across a great resource with a library of infographics. The suite of infographics included the value of a social following, identifying a small business owner, the value of blogs for small businesses specifically, and so much more.

The Infographic that I found to be a true testament to the power of Social media was one released earlier this year and designed to help small businesses know where to start and where to spend their time. Andrew from Imbue Marketing highlights each of the networks unique point of difference is, who is using it (IE. demographics and the interests) as well as provides some guidance on how small businesses should be using the networks.

For Small businesses just getting started, this is an excellent guide to understanding the audiences on each as well as ways to utilize each tool. Aligning this information with your online business strategy should help you select where to start and what will reap the most reward for your business model.

Of the nine listed – I always recommend starting with those that are more widely known such as Facebook, Twitter, and Linked In. Next in line would be Youtube, Google+ and then based on the type of business, the others are more specialized for specific to common interests. The combined potential reach of the first three is well over 1 Billion and that opens up many doors.

The team at Imbue has captured the essence of each resource and the potential value they can bring to various types of businesses. While taking the leap into Social Media can be a bit “nerve racking” – using resources like this to prioritize your first steps and where to go next can make it all much more fun and rewarding for the small business owners that don’t have time to waste and need to find a way to reach and engage with their audiences often!

.biz Site of the Week – – British Business – Your Voice

23 Mar

This week, we are shining the light on   This online publication is all about providing information, resources, latest news and advice for the small businesses, start-ups and entrepreneurs in the UK.  They recognize the importance of these organizations to their economy and are striving to support their success and growth.  With 95% of the the businesses in the UK being “SME’s”, and “contributing more than half of the UK GDP”- this community plays the most important role in the local UK economy. provides advice on everything these businesses need to know and can be used a resource to for guidance on management, legal, finance, marketing and sales and technology.  Take a tour of, follow them on twitter for up to date news and/or check out their Facebook page.