This is the fourth of a five-part series. Did you miss our previous posts? Start from the beginning here.
Can your international customers and prospects find you on the web? And does your website reflect the correct pricing based on their location? More tips for you on globalizing your .Biz small business website:
7.) ‘Glocal’ Search Engine Optimization:
Effective ‘glocal,’ global and local, search engine optimization is key to your website’s international success. Use a website analytic tool such as Google Analytics to identify the top 10 regions and/or countries that your website visitors are coming from. Then, leverage local listings and regionally-targeted pay-per-click ads to drive more traffic to your website in these areas.
Finally, do your homework. Research the most popular search engines in the various regions you are targeting, and uncover the search algorisms that make them tip. While Google may be the primary search engine used in the United States, Baidu is most commonly used in China – and Yahoo! in Japan. You’ll soon find that each search engine ranks search results according to different factors.
8.) Currency Conversion, Taxes and Shipping:
In order to accept international orders on your .Biz website, you’ll need to consider the appropriate currency conversions, taxes and other regulations. Shipping costs are also important to list by specific location. Many eCommerce shopping cart plugins can automatically take care of all these things and more for you. If you are unable to serve certain global locations, it’s best to clearly state these restrictions up front.
Although selling internationally can be a great opportunity for your online business, it’s imperative to your long-term success to follow all the rules – and the right way from the start. Even the smallest mistakes can be costly.
The fifth and final post of this series is coming soon. Check back soon to view; don’t miss!
Congratulations to our site of the week, LarryJordan.biz. From his .biz website, Larry Jordan offers online training, tutorials, webinars and virtual events to customers looking to improve their technical creativity skills.
From Final Cut Pro to Adobe Creative Suite, Larry teaches his online customers the latest tips and tricks to be successful in today’s fast-moving, creative industry. His online store features subscription options as well as individual access to specific tutorials– all for affordable pricing, starting at only $19.99/month.
For more than 10 years, Larry has trained some of the best professionals in the industry, from NBC News, Sony Pictures, Cinema Logic, Digital Spectrum Productions and Digital Film Tree, among many others.
Thanks to Larry Jordan for choosing .biz to build his unique business presence online. .Biz is proud to support creative businesses everywhere.
This is the third of a five-part series. Did you miss posts 1 and 2? Read them here.
We’ve covered best practices around choosing a great, global .Biz domain name, localized content and universal design. Now it’s time to better understand how to develop consistent messaging and branding on your global websites, despite various langauge translations.
Check out tips 5 and 6 to find out!
5.) Consistent Messaging and Branding:
When developing and optimizing your website for a global audience, be careful to choose messaging and branding that will connect with customers everywhere. Test your creative in different marketplaces, across cultures. While you may choose to tweak your global strategy for certain regions, your overall message and brand should remain recognizable from anywhere in the world.
Small businesses should look to successful multinational corporations for real-world examples of successful online messaging and branding that transcends borders, including Coca-Cola, GE, Apple and Microsoft, among others.
6.) Language Translation:
Today, most web browsers such as Internet Explorer, Google Chrome and Firefox provide auto-translation options for websites. However, the accuracy of these auto-translators is sometimes questionable (i.e. variation in local translations – American English vs. British English, etc.). To ensure that your target audience views your website in the correct translation, it may be best to work with local professionals to manually translate your content. By prominently displaying a language selector on your website, you can direct visitors to a version of your website in their preferred language. View examples of effective corporate language selectors here.
However, if your resources are thin and you must rely on auto-translators, there are a few best practices you can follow to help ensure correct translation of your website into multiple languages such as avoiding the obvious mistakes of using local slang, metaphors and clichés. For more tips on writing for a global audience, check out the About.com-featured article “Writing Websites for a Global Audience.” It will also be worth your while to test all content on auto translating sites such as Google Translate and Bing Translator and others.
Coming soon: “glocal” SEO and automated currency conversion.