This article was originally published on Name.com.
Dear small business owners,
We know it can be difficult to find a good domain name. You’ve probably spent a lot of time searching for a good .COM for your business, only to find that the exact match for your business name was already taken. It might be taken by another small business with an identical name halfway across the country. So eventually you may have settled on a long, confusing .COM domain name with dashes and intentional misspellings and other sorts of wackiness that make your domain difficult to remember.
Well, there’s a solution. There’s an underutilized extension that’s perfect for small businesses: .BIZ.
We’ve got a little exercise for you to try. Take the city you’re located in, and combine it with a generic term for your business (think of where you’d be listed in the yellow pages). Then add .biz to the end. I’m going to use the example of a flower shop located in Denver.
denverflowershop.biz. It gets right to the point. There’s no confusion about what you’re offering. You’re a flower shop located in Denver, and the .BIZ extension drives the point home even further. You’ve created a domain that is an exact phrase that someone might search for if they were looking for a florist in Denver.
And here’s the real kicker: denverflowershop.biz is available right now for $6.99. So is denverflowerdelivery.biz. Chances are you could find a similar “location+business type+.biz” domain name in your market.
On the .COM side of things, denverflowers.com is taken, but you could backorder it for $50 and possibly register it down the road. denverflorist.com is available … for $3,888 (it’s a premium domain).
Even if you already have an existing website and domain name, you can use URL forwarding to take advantage of a new .BIZ domain name and give your business a greater branding and SEO presence. .BIZ domain names are affordable and greatly available, so give a .BIZ search a shot.