Social Media for Small Businesses – Tips on Knowing Where to Start

29 Mar


While conducting some recent research on the “Who’s Who” of social media for small businesses, I stumbled across a great resource with a library of infographics. The suite of infographics included the value of a social following, identifying a small business owner, the value of blogs for small businesses specifically, and so much more.

The Infographic that I found to be a true testament to the power of Social media was one released earlier this year and designed to help small businesses know where to start and where to spend their time. Andrew from Imbue Marketing highlights each of the networks unique point of difference is, who is using it (IE. demographics and the interests) as well as provides some guidance on how small businesses should be using the networks.

For Small businesses just getting started, this is an excellent guide to understanding the audiences on each as well as ways to utilize each tool. Aligning this information with your online business strategy should help you select where to start and what will reap the most reward for your business model.

Of the nine listed – I always recommend starting with those that are more widely known such as Facebook, Twitter, and Linked In. Next in line would be Youtube, Google+ and then based on the type of business, the others are more specialized for specific to common interests. The combined potential reach of the first three is well over 1 Billion and that opens up many doors.

The team at Imbue has captured the essence of each resource and the potential value they can bring to various types of businesses. While taking the leap into Social Media can be a bit “nerve racking” – using resources like this to prioritize your first steps and where to go next can make it all much more fun and rewarding for the small business owners that don’t have time to waste and need to find a way to reach and engage with their audiences often!

.biz Site of the Week – Ingeniousbritain.biz – British Business – Your Voice

23 Mar

This week, we are shining the light on Ingeniousbritain.biz.   This online publication is all about providing information, resources, latest news and advice for the small businesses, start-ups and entrepreneurs in the UK.  They recognize the importance of these organizations to their economy and are striving to support their success and growth.  With 95% of the the businesses in the UK being “SME’s”, and “contributing more than half of the UK GDP”- this community plays the most important role in the local UK economy.

Ingeniousbritain.biz provides advice on everything these businesses need to know and can be used a resource to for guidance on management, legal, finance, marketing and sales and technology.  Take a tour of ingeniousbritain.biz, follow them on twitter for up to date news and/or check out their Facebook page.

Start Marketing your Business While Planning Your Website Strategy

20 Mar

Over the past few weeks, we have been focusing heavily on the importance of a website for small businesses. Planning is key to a successful website so don’t rush it, but don’t forget about marketing your business in the meantime.

Build your identity
While you might not have an actual website presence, you can still secure your brand and start leveraging it on print resources such as business cards through VistaPrint, flyers, and advertisements. Organizations such as Intuit offer domain name registration services and provide additional resources to get your online “footprint” established when you are ready.

Advertise through some traditional print publications
Leveraging resources such as local newsletters can be a cost efficient way to promote your business and build awareness of your products and services within your local community.  These can be homeowner associations or other organizations that publish monthly or even quarterly communications and are typically read more thoroughly than general newspapers.  Even better, a lot of these are now going online through services like MailChimp that offers a simple way to track readership and statistics.

Get listed in online directories
Consumers are most likely not buying a newspaper or sifting through a heavy yellow pages phone book, they are going online and searching for what they need. Sites such as Yelp, MerchantCircleGoogle Local Business Center, Angie’s ListYahoo! Local YellowPages.comSearchLocal, and SuperPages offer online directory services that allow businesses to create a free listing.  Inaddition to listing your businesses details at no cost, this is a great resource for your customers to provide testimonials, feedback and reviews about your business.

In a nutshell, you don’t have to have a website to start marketing your business. Take advantage of the free services and low cost options to promote your brand and be found, online!

Search