.Biz is proud to feature WildGarden.biz, an all-natural and glutan free hummus dip. This product is served to United Airline guests, and has been featured in large media outlets such as The Wall Street Journal, Men’s Health Magazine and Food & Drink Magazine, among others.
The company leverages its .biz website to educate customers on the nutritional benefits of the dip, as well as showcase their full product line of multi-flavored dips.
Additionally, WildGarden.biz offers an interactive distribution map on their website, where visitors can locate the nearest merchant for Wild Garden hummus purchase. And with WildGarden.biz online ecommerce store, customers can order the hummus of their choice, right from the web.
To learn more about Wild Garden and their .biz website, visit WildGarden.biz.
This is the fifth and final post of our five-part series around best practices to globalize your .biz website. Did you miss our previous posts? Start from the beginning here.
When selling your products and services internationally, the chances that your website will encounter online fraud are significantly higher. Luckily, you can prevent fraud by knowing how and from where your visitors are connecting to your website.
With the right IP Intelligence tools in place on your website, you will continue to enforce the trust that .Biz has instilled in consumers everywhere. Through the ability to detect online visitors who are concealing their location when visiting your website, you can better focus your time and energy on protecting and converting real global customers who are truly interested in what your business is offering.
10.) Web Performance
Internet connections, devices and browsers vary greatly from country to country. By effectively monitoring your website, you can help ensure that your customers are getting the same experience on your website, regardless of their location. Take advantage of advanced features to provide a seamless user experience for your visitors across the globe, including:
- Intelligent Alerts: Automated alerts are your first line of defense against problems on your website. Identify problems immediately as they occur, decreasing your time to resolution.
- Real User Monitoring: See how your site performs for real end users. Get the clearest views possible.
- Monitoring Network: Get a global view of your website performance across all global networks. See how it performs from Amsterdam to Albuquerque.
- Emulated Browsers: Watch your overall customer experience by browser. Compare how performance varies from one browser to another.
In the age of the rapidly growing worldwide web, investing in your international ecommerce success is a must. Your key to success lies in following these 10 tips to globalize your website. Don’t delay any longer – start globalizing your .Biz website today!
This is the third of a five-part series. Did you miss posts 1 and 2? Read them here.
We’ve covered best practices around choosing a great, global .Biz domain name, localized content and universal design. Now it’s time to better understand how to develop consistent messaging and branding on your global websites, despite various langauge translations.
Check out tips 5 and 6 to find out!
5.) Consistent Messaging and Branding:
When developing and optimizing your website for a global audience, be careful to choose messaging and branding that will connect with customers everywhere. Test your creative in different marketplaces, across cultures. While you may choose to tweak your global strategy for certain regions, your overall message and brand should remain recognizable from anywhere in the world.
Small businesses should look to successful multinational corporations for real-world examples of successful online messaging and branding that transcends borders, including Coca-Cola, GE, Apple and Microsoft, among others.
6.) Language Translation:
Today, most web browsers such as Internet Explorer, Google Chrome and Firefox provide auto-translation options for websites. However, the accuracy of these auto-translators is sometimes questionable (i.e. variation in local translations – American English vs. British English, etc.). To ensure that your target audience views your website in the correct translation, it may be best to work with local professionals to manually translate your content. By prominently displaying a language selector on your website, you can direct visitors to a version of your website in their preferred language. View examples of effective corporate language selectors here.
However, if your resources are thin and you must rely on auto-translators, there are a few best practices you can follow to help ensure correct translation of your website into multiple languages such as avoiding the obvious mistakes of using local slang, metaphors and clichés. For more tips on writing for a global audience, check out the About.com-featured article “Writing Websites for a Global Audience.” It will also be worth your while to test all content on auto translating sites such as Google Translate and Bing Translator and others.
Coming soon: “glocal” SEO and automated currency conversion.