This article was originally published on Name.com.
by Ethan Conley, Name.com
A recent study found that about half of small businesses are unhappy with their respective domain names. In the same study, 55 percent of business owners polled said they believe they’ve lost business because of their domain name, and 52 percent would change their domains if they could.
That’s crazy! A website is essential when you’re running a business, even if you’re not selling anything online. It gives your business credibility and helps customers (existing and potential) find your contact information and business hours.
First, it’s important to realize that you’re not stuck with your existing domain. With URL forwarding, you could purchase a new domain, and then forward it to your existing website. You’d be able to market your business with a newer, easier-to-remember address, yet you wouldn’t lose any of your established customers who are familiar with your old domain.
There’s a good chance that so many business owners are unhappy with their domain names because they struggled to find an available .COM domain. Many small businesses were started when the local phone book was the primary way to find a service, so you see lots of business names like “AAA Home Painting” or “1st Class Carpet Cleaning.” .COM has been around since the mid ’80s, so it’s hard to find available domains to match those phone book-optimized local businesses, and you see URLs like “1st-class-property-inspectors.com.” That’s not an effective domain name.
This is the fifth and final post of our five-part series around best practices to globalize your .biz website. Did you miss our previous posts? Start from the beginning here.
When selling your products and services internationally, the chances that your website will encounter online fraud are significantly higher. Luckily, you can prevent fraud by knowing how and from where your visitors are connecting to your website.
With the right IP Intelligence tools in place on your website, you will continue to enforce the trust that .Biz has instilled in consumers everywhere. Through the ability to detect online visitors who are concealing their location when visiting your website, you can better focus your time and energy on protecting and converting real global customers who are truly interested in what your business is offering.
10.) Web Performance
Internet connections, devices and browsers vary greatly from country to country. By effectively monitoring your website, you can help ensure that your customers are getting the same experience on your website, regardless of their location. Take advantage of advanced features to provide a seamless user experience for your visitors across the globe, including:
- Intelligent Alerts: Automated alerts are your first line of defense against problems on your website. Identify problems immediately as they occur, decreasing your time to resolution.
- Real User Monitoring: See how your site performs for real end users. Get the clearest views possible.
- Monitoring Network: Get a global view of your website performance across all global networks. See how it performs from Amsterdam to Albuquerque.
- Emulated Browsers: Watch your overall customer experience by browser. Compare how performance varies from one browser to another.
In the age of the rapidly growing worldwide web, investing in your international ecommerce success is a must. Your key to success lies in following these 10 tips to globalize your website. Don’t delay any longer – start globalizing your .Biz website today!
This is the second of a five-part series. Did you miss the first post? Read it here.
Below are tips 3 and 4 to help you globalize your .Biz website:
3.) IP Targeting:
IP Targeting provides a smart way for you to target and segment your website content and advertising to your customers based on their location and company IP address. For example, you have the ability to deliver different products and pricing (via the same website address) to your customers in China vs. your customers in Europe. You can also redirect your website addresses to landing pages that are auto-translated−depending on what region your website is accessed.
Media, retail, gaming, travel and tourism businesses, among other industries, heavily rely on IP targeting to get the most ROI out of their website marketing efforts every day. Moreover, many companies tap into IP targeting to comply with local commerce laws and regulations – further described below.
4.) Local laws and regulations:
Different countries have very different laws and regulations when it comes to
websites and ecommerce. For small businesses looking to enter multinational markets, your market success is directly dependent upon following international rules with your website.
It may be worth the investment to hire a professional who knows international trade inside and out. However, if you are just beginning and lack the funding for a professional, the World Trade Organization offers great educational resources to help you start small. Don’t try to tackle every region at once, choose one or two regional markets to focus on first. Neustar’s IP Intelligence product is an example of many solutions available that can help small businesses like you stay compliant with online regulations. With IP Intel, you’ll avoid costly legal problems and negative publicity from accidently selling in countries or states that may restrict your products.