This is the fourth of a five-part series. Did you miss our previous posts? Start from the beginning here.
Can your international customers and prospects find you on the web? And does your website reflect the correct pricing based on their location? More tips for you on globalizing your .Biz small business website:
7.) ‘Glocal’ Search Engine Optimization:
Effective ‘glocal,’ global and local, search engine optimization is key to your website’s international success. Use a website analytic tool such as Google Analytics to identify the top 10 regions and/or countries that your website visitors are coming from. Then, leverage local listings and regionally-targeted pay-per-click ads to drive more traffic to your website in these areas.
Finally, do your homework. Research the most popular search engines in the various regions you are targeting, and uncover the search algorisms that make them tip. While Google may be the primary search engine used in the United States, Baidu is most commonly used in China – and Yahoo! in Japan. You’ll soon find that each search engine ranks search results according to different factors.
8.) Currency Conversion, Taxes and Shipping:
In order to accept international orders on your .Biz website, you’ll need to consider the appropriate currency conversions, taxes and other regulations. Shipping costs are also important to list by specific location. Many eCommerce shopping cart plugins can automatically take care of all these things and more for you. If you are unable to serve certain global locations, it’s best to clearly state these restrictions up front.
Although selling internationally can be a great opportunity for your online business, it’s imperative to your long-term success to follow all the rules – and the right way from the start. Even the smallest mistakes can be costly.
The fifth and final post of this series is coming soon. Check back soon to view; don’t miss!
This is the first of a five-part series.
Today, we’re seeing more locally-based businesses rely on the global online marketplace for long-term sustainability and growth. According to a study conducted by Interactive Media in Retail Group, global ecommerce is expected to grow to $1.25 trillion by 2013. Now more than ever, it’s important for small businesses to globally optimize their website to resonate with international audiences everywhere.
Below are 2 of 10 tips for small business owners to effectively “globalize” their website:
1.) Start with your .Biz Domain
A recognized and trusted name around the globe, .Biz is a great place to start internationalizing your business. When choosing your .Biz domain name, make sure to choose a name that represents your global brand. Take some time to research names across the worldwide web to ensure that your name is not easily confused with a competitor. You may even want to test the name among some of your international target audiences to ensure that it has the same meaning across cultures.
Regardless of the name you choose, make sure to keep it short and easy to remember for your customers and prospects.
2.) Visual appearance:
As more and more web users around the world are accessing the internet through thousands of different mobile devices, all websites should now be built with “responsive design” (a design that optimizes design of websites for each mobile device). With responsive design, small businesses can ensure easy readability and a consistent look across all devices and platforms, no matter the size or quality of screen.
Stay tuned for our next four posts in this series – covering additional tips and tools to internationalize your website, including IP targeting, “glocal” SEO, language translation, security and more.
Congratulations to our .Biz Site of the Week: Engage Photography.
For more than 10 years, this New York City-based digital photography studio has provided services for corporate business executives, online dating, actors, musicians, dancers, comedians, real estate agents, weddings, events, family portraits and more.
EngagePhotography.biz client base includes CBS, Elizabeth Arden, OK magazine, Sesame Street, United Nations, Wall Street Journal, Dow Jones and Virgin, among others.
With their .biz website, Engage Photography showcases samples of their latest work for customers, from fashion and commerial shoots to weddings and nature occasions. Customer testimonials and press mentions are also highlighted.
For the latest updates on EngagePhotography.biz, subscribe to the company’s blog or follow their social media pages: