This article was originally published on Name.com.
by Ethan Conley, Name.com
A recent study found that about half of small businesses are unhappy with their respective domain names. In the same study, 55 percent of business owners polled said they believe they’ve lost business because of their domain name, and 52 percent would change their domains if they could.
That’s crazy! A website is essential when you’re running a business, even if you’re not selling anything online. It gives your business credibility and helps customers (existing and potential) find your contact information and business hours.
First, it’s important to realize that you’re not stuck with your existing domain. With URL forwarding, you could purchase a new domain, and then forward it to your existing website. You’d be able to market your business with a newer, easier-to-remember address, yet you wouldn’t lose any of your established customers who are familiar with your old domain.
There’s a good chance that so many business owners are unhappy with their domain names because they struggled to find an available .COM domain. Many small businesses were started when the local phone book was the primary way to find a service, so you see lots of business names like “AAA Home Painting” or “1st Class Carpet Cleaning.” .COM has been around since the mid ’80s, so it’s hard to find available domains to match those phone book-optimized local businesses, and you see URLs like “1st-class-property-inspectors.com.” That’s not an effective domain name.
The article below originally appeared in YourStory.in.
They say it’s the little things in life that count, and for startups that rely on their .biz website to drive revenue and awareness, nothing could be truer. Yet it’s also these little things that typically get overlooked, and if you’re not careful, ignoring them, can bring your online presence to a screeching halt before your business has the chance to take off.
Building a website is considerably different than it was 10, five or even two years ago. Security threats are more complex, traffic patterns are more unpredictable and differentiation is even more difficult in the competitive and crowded search marketplace. As technology evolves on a daily basis, business owners need to constantly re-evaluate the domain names and tools they use and ensure that they are keeping pace with the latest trends that can impact their business.
1) Choosing the right web address
Too many startups make the mistake of failing to register the right web address when building their sites. So just what is the “right” address?
To start, you want it to be something that’s easily remembered, easy to type and, if applicable, best represents the community you’re a part of, whether physical or virtual. If your customers are searching online, having an appealing, easily remembered site address is a surefire way to make your site findable.
Another way to make your site address memorable is to consider the last three letters, or the part “to the right of the dot.” This is also known as a top-level domain, and although .com is obviously the most ubiquitous domain, why not consider using your TLD as another differentiator for your business? For example, registering a .biz or any other such TLD can help your brand stand out among other small businesses.
>> Read the full article here.
This blog was originally published on Name.com.
by, Ethan Conley, Name.com
[...] To me, the best thing about a .BIZ domain name is flexibility. It opens up some options that just aren’t available with .COM.
No need to include “store” or “shop” in your domain name
You’re a small business owner named Mike. You’ve got a hardware store named (drum roll) Mike’s Hardware Store, and you want to create a basic website with contact information, directions, hours, etc. mikeshardware.com is already taken. Which of these available domain names is easier for customers to remember and type into an address bar?
Option A: mikeshardwarestore.com (22 characters)
Option B: mikeshardware.biz (17 characters)
Not only is option B shorter, but the .BIZ ending makes it unnecessary to include “store” in your domain name.
Clears up ambiguity
Of course, whether you go with mikeshardwarestore.com, mikeshardware.biz, or some other variation, people will still get the idea that it’s a hardware store run by a dude named Mike. But what if your business name doesn’t convey exactly what your business does, or even that it’s a business at all?