Links were the first major “Off The Page” ranking factor used by search engines. No, Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to massively depend on link analysis as a way to improve relevancy.
Today, links remain the most important external signal that can help a web site rise in the rankings. But some links are more equal than others….
If you were sick, which would you trust more? The advice of five doctors or fifty people you didn’t know but who offered their opinions as you walked down the street.
Unless you’ve had a really bad experience with doctors, you’re probably going to trust the doctor advice more. Even though you’re getting fewer opinions, you’re getting those opinions from experts. They’re quality opinions.
In the same way, search engines do count all the links pointing at web sites (except those blocked using nofollow or other methods). But they don’t count them all equally. They give more weight to the links that are considered to be of better quality.
What’s a quality link? It’s one of those “you’ll know it when you see it” types of things, in many cases. But a link from any large, respectable site is going to be higher on the quality scale than a link you might get from commenting on a blog.
To learn more about link quality and how Google in particular examines links, see this tutorial from us:
These articles from us provide some additional tips on getting quality links:
- Getting Links From Known, Quality Linkers
- My Quality Link May Not Be Your Quality Link
- A Link Building Blueprint: The Foundation
Also be sure to check out our Link Week column, which provides information about link building every week.
Amazon has millions of links pointing at it. Yet, it doesn’t rank for “cars.” It does rank for “books.” Why? Many of those links pointing at Amazon say the word “books” within the links. Relatively few will say “cars,” since Amazon doesn’t sell cars.
The words within a link — the link text or “anchor text” — are seen by search engines as a way that one web site is describing another. It’s as if someone’s pointing at you in real life and saying “books,” declaring you to be an expert on that topic.
Often, you can’t control the words people use to link to you. But if you have the opportunity to influence this, you should seek to. It’s a powerful ranking factor.
To learn more about anchor text, see our tutorial below:
While you want link quality over sheer number of links, plenty of sites have found that getting many links can add up.
In particular, viral linkbaiting campaigns can be effective and something even search engine representatives have suggested.
But in your quest for links, don’t fire up automated software and begin blog spamming. That’s a bad thing, in many ways, as we’ll explore later in this guide.
For the original article go to: http://searchengineland.com/seotable/link-building-ranking-search-engines
Author: Brandon Baker
If you’ve stumbled upon this article, chances are pretty good that you want to rank higher in the search engines, and particularly, how to rank higher in Google, Yahoo, and Bing. Well, here’s the good news first: you can!
But of course, every piece of good news comes with a downside, and that is the following: reaching a #1 ranking in Google takes a lot of time, a lot of work and there are no shortcuts (sorry!). There aren’t even many “SEO secrets” that aren’t already known by most webmasters. However, there are 5 very straightforward SEO tips I can give you, a webmaster, if you’re looking to increase your search engine exposure and reach the first page of Google’s SERPs (Search Engine Results Page):
1) Title Tags. If you asked me, “What is the easiest, quickest way to improve my Google ranking, I’d say it’s optimizing your title tag. Your title tag is the title of the webpage you want a higher rank for. The title for the page you’re on right now is probably something like, “How to Rank Higher in Google with my Top 5 SEO Tips.”
If you are trying to rank a site that is about Jungle Gyms, you probably want your title tag to be something like, “Jungle Gyms – Safety and Maintenance” or if you’re looking to sell Jungle Gyms, maybe something like, “Buy Jungle Gyms at Discount Cost.” You get the idea.
Here’s the summary: figure out what your potential readers/customers will be searching for to find you, and make your title tag something very, very close to that. Google thinks Title Tags are extremely important, and you should too.
2) Site content. Even if your title tags are optimized, the content of your site must closely match what your audience is searching for. If you’re selling Jungle Gyms but you don’t have the words “Jungle Gyms” anywhere on your site, Google will think your site is about something else, and it won’t show your site to people who search for “Jungle Gyms.” Especially important is to put your target keywords in your header tags (H1, H2, etc.), as Google sees these as especially important pieces of content on your site.
3). Inner linking. Try as much as you can to link to all the pages on your site, within your site. For example, if you have a page on your site that is about Jungle Gym safety, include a sentence on that page about Jungle Gym maintenance, and link your readers to that page, as well. Not only does this help readers navigate through your site, but it helps Google spiders crawl your site, and this helps your sites get ranked. Also, make sure to include the proper anchor text. So, do not include a link that says “Click here,” or else Google will think your site is about “clicking here.” Make your anchor text something like “Jungle Gym maintenance.”
4) Anchor-text optimized backlinks. Speaking of backlinks, you’re going to need them. A lot of them. Backlinks are the single most important factor to SEO. If you do not have high quality, anchor-text relevant backlinks, you’re never going to reach the top of Google’s SERPs. Aside from having a great website that other webmasters will link to naturally, the best way to get high quality backlinks is to create them yourself.
You can get backlinks from article directories like this one, you can post in forums with your site in your signature, you can post in blogs, you can submit your site to various online directories, and much more. Spend the majority of your time bolstering your backlink profile (and invest in SEO software, if you must), because that is what Google looks to when they want to decide if your site is legitimate or not.
5) Patience, patience, patience. This is probably the best tip I can give you. 99.9% of site owners try to understand SEO and eventually quit, because ranking their site took too long. It’s a cliche, but it’s true: Search Engine Optimization is a marathon, not a sprint. You won’t rank #1 overnight. It never happens. Ever. You’ll need persistence above all, and with the right SEO tools, SEO training, and SEO strategies like the ones I’ve given you above, you too can be one of those at the top.
For the original article go to: http://ezinearticles.com/?How-to-Rank-Higher-in-Google-With-My-Top-5-SEO-Tips&id=5958037
Author: Mark Cronin
Let us assume that, just like everyone else, you are building a website–after all, the Web is where it is all happening now. As soon as your website goes live–and especially while you are still in the design and development phase–you need to make sure your site’s content will be found through search engines such as Google, Yahoo!, and Bing where many people go to look for information.
Whether you’re starting a blog or deploying an e-commerce solution for your clients, it’s a good idea to keep in mind some good web development practices that will enhance your chances in search rankings.
This article follows up on a previous Six Revisions post called 9 Ways To Improve the SEO of Every Website You Design, sharing with you a few more tips for improving the search engine optimization, semantics, web accessibility, and interoperability of your web designs.
1. Use Flash Wisely
Don’t call me patronising–it goes without saying–but try not to use Flash when HTML/CSS should be used. Flash has its place on the Web: it’s great for interactive components such as sophisticated learning activity games with audio and video, and 3D animation. It’s better served as components of an HTML/CSS site than as the technology that powers the entire site. For example, check out Kongregate, a popular social Flash gaming site. Although Flash is their bread and butter, they still use HTML, CSS, and server-side scripting to power their site functionalities.
3. Name Your Image File Names Accurately
It is easy to forget how important images can be for SEO and web design alike. Name the actual file correctly by giving it a key term (e.g.
yellow-banana.jpg and not some random name like
img2gtc92.jpg) because this gives your site assets extra context. Make sure that you give the alt property of the image similar key terms and a decent and succinct description–aim to keep it 10 words or fewer.
In addition, Google Images is another way to get traffic to your site, and if you name your image files well and give them excellent context through their alt property, you will improve your chances of showing up in Google Images results.
4. Don’t Drown Your Home Page with Links
Internal linking–hyperlinks that point to other web pages on your site–is important, so try not to have more than 150 links from page to page so that you don’t dilute your web pages’ rank.
Too many internal links can overcrowd the page and can also slow down your users’ ability to find the link they need.
5. Don’t Use Redundant Links
Some may think that increasing the value of a particular page involves repeatedly linking to the same page from another page. Search engines will only count the first instance of that link, so there is no need to repeat links. In addition, this is a poor practice that will confuse your users.
6. Deep Linking Can Improve Conversions
Deep linking are links that point to internal pages instead of the main/home page. It is a fantastic way for you to send power to pages deeper in your site outside of your home page. Deep linking also promotes the exploration of your site by visitors, providing additional points of conversions.
7. Have a Blog
Blogs are a great way to keep building fresh content on your site and targeting long-tailed key terms. A possible idea is to bring snippets of blog posts onto related pages for fresh content on these specific pages.
8. Make Your Brand Obvious
Make sure that your branding is very clear and that your brand name is obvious on your website. This makes for an easy way for people to remember who you are and augments the possibility of people searching for your brand name on search engines. Being searched by your brand’s name also means that you won’t compete with generic words that people often use in searches (i.e. “budwieser” versus “american beer”).
9. Use an XML Sitemap
An XML Sitemap is a protocol that aids search engine crawlers gain contextual meaning about your site’s web page.
If you’re using a content management system, see if it has an XML Sitemap extension (or built-in feature) that will automatically generate the XML file for you. If not, you can use a tool like XML Sitemaps Generator.
10. Use Anchor Text Accurately for Deeper Pages
When linking through to your deeper pages, use your anchor text as precise and short pieces of information. It is important to use keywords that search engine bots can relate exactly to your page. For example, if you’re linking to a web page about Maldives holidays, your link should be
<a href="/maldives-holidays.html">Maldives holidays</a>. This way people, as well as web robots, easily know what they are going to get.
For the original article go to: http://sixrevisions.com/web-development/10-seo-tips-to-remember-when-building-your-site/