Blogging for business has become an essential search engine optimization (SEO) strategy, but to experience its full benefits, you have to harness the format correctly. A lot of businesses make major blogging blunders, which can neutralize or even detract from their SEO value.
These are the three most common commercial blogging mistakes:
- Using an external domain.
There are a lot of blog hosting websites out there which don’t charge users a dime. While the lack of financial investment is attractive, it’s actually a mistake to use these sites for your business blog because the SEO value that your posts generate will benefit the hosting site, not your company website. Instead, integrate your blog into your current website, or create a privately owned and operated blog website and pepper your posts with lots useful content.
- Choosing the wrong blog topics.
The aim of a blog should be to provide added value to prospective customers. When blogging for business, many companies err by focusing too closely on their products and services. Instead, offer helpful, well-researched customer information and keep your marketing messages to a minimum. Some tips to follow: post about current events that are related to your business, and offer solutions to common problems and issues that consumers encounter in your industry. Experiment with your tone, but be professional and hire good writers — they will make a world of difference.
- Being infrequent.
To generate the most traffic, you need to update your blog constantly. SEO experts suggest that you create new posts at least once a week, but more is better. Also, keep in mind that it takes time to see the benefits of blogging for business; don’t give up if you don’t get results right away.
Blogging is a great tool for every business and can reap many rewards if done consistently and correctly.
This week, we are putting the spotlight on SportIndustry.biz. The Sport Industry group was founded in 2008 by Paul Nolan, who was the prior Group HR Director of The Football Association, UK’s largest sports governing body. The Sport Industry Group provides the latest news and information on major sporting events throughout Europe – with the key focus currently on the upcoming Olympic games in London.
This organization not only focuses on the major headlines of sporting events, they are instrumental in hosting sport related industry events and award ceremonies for key contributors across this unique segment. For avid fans for everything sports- visit www.sportindustry.biz today!
This week we shine the spotlight on, www.vaspa.biz. This Spa and Salon is located in the historic downtown of Clifton, VA and prides itself on helping their clients, like you, achieve top-notch relaxation. The spa offers various services from manicures, pedicures, massages, to haircuts – for both men and women. You can get a full list of their services on their website as well as learn more about their staff.
In addition to the traditional spa experience, vaspa.biz features a fitness and dance studio that was just recently opened. They are offering classes like ballet, jazz, Zumba and Pilates at prices and times that all of their clients to enjoy
Visit them virtually or even better – give the spa a try to escape stress and relax!