The last major “On The Page” group in the Periodic Table Of SEO Ranking Factors is that of your overall site architecture. The right site structure can help with your SEO efforts. The wrong one can cripple them.
Search engines “crawl” web sites, going from one page to another incredibly quickly, acting like hyperactive text scanners. They make copies of your pages, which get stored in what’s called an “index,” which is like a big book of the web.
When someone searches, the search engine flips through this big book that it has created, finds all the relevant pages and then picks out what it thinks are the very best ones to show first.
To found, you have to be in the book. To be in the book, you have to be crawlable. Most sites generally don’t have crawling issues, but there are things that can cause problems.
Most problems can be easily avoided. In addition, a good practice is to make use of sitemaps, both the HTML and XML variety. You’ll find more about sitemaps and dealing with potential crawling issues in the Search Engine Land articles below:
- SEO Vs. Web Site Architecture
- The “Design” Part Of Search Engine Friendly Design
- Site Navigation & Information Architecture Fundamentals For SEOs
- How To Avoid Clunky Web Design With Holistic SEO & Usability
- Google Now Crawling And Indexing Flash Content
- Site Navigation & Information Architecture Fundamentals For SEOs
- How To Make Flash Content Search Friendly
- Google May Be Crawling AJAX Now – How To Best Take Advantage Of It
- Canonical Tag 2.0: Google To Add Cross Domain Support
- Google Writes Google Sitemaps FAQs
- Google XML Sitemaps Now Supports Multiple Types: Is the Sitemaps Alliance Over?
Remember, “search engine friendly design” is also “human friendly design!”
Google wants to make the web a faster place, so much so that it has declared that speedy sites get ranking advantage over slower sites.
Boosting your web site’s speed isn’t a guaranteed express ride to the top of Google’s results, however. It’s a minor factor, but one that can help reinforce others.
So speed up your site, if you can. Your human visitors will probably appreciate it, too!
Below, some of our past coverage of the importance of site speed:
- It’s Official: Google Now Counts Site Speed As A Ranking Factor
- Google Releases Page Speed Report In Webmaster Tools
- Google’s Push To Speed Up Your Web Site
- Google Launches Page Speed Analyzer In Labs
- 29 Ways To Speed Up Your Website
Yes, having the words you want to be found for within your domain name or page URLs can help your ranking prospects. A little. It’s not a major factor. But if it makes sense to have descriptive words in your URLs, do so.
Aside from helping a bit with ranking, various research reports over the years have shown that searchers are more likely to select pages with short, descriptive URLs over other pages in search results.
For the original article go to: http://searchengineland.com/seotable/site-architecture-search-engine-ranking
Author: Mark Cronin
Let us assume that, just like everyone else, you are building a website–after all, the Web is where it is all happening now. As soon as your website goes live–and especially while you are still in the design and development phase–you need to make sure your site’s content will be found through search engines such as Google, Yahoo!, and Bing where many people go to look for information.
Whether you’re starting a blog or deploying an e-commerce solution for your clients, it’s a good idea to keep in mind some good web development practices that will enhance your chances in search rankings.
This article follows up on a previous Six Revisions post called 9 Ways To Improve the SEO of Every Website You Design, sharing with you a few more tips for improving the search engine optimization, semantics, web accessibility, and interoperability of your web designs.
1. Use Flash Wisely
Don’t call me patronising–it goes without saying–but try not to use Flash when HTML/CSS should be used. Flash has its place on the Web: it’s great for interactive components such as sophisticated learning activity games with audio and video, and 3D animation. It’s better served as components of an HTML/CSS site than as the technology that powers the entire site. For example, check out Kongregate, a popular social Flash gaming site. Although Flash is their bread and butter, they still use HTML, CSS, and server-side scripting to power their site functionalities.
3. Name Your Image File Names Accurately
It is easy to forget how important images can be for SEO and web design alike. Name the actual file correctly by giving it a key term (e.g.
yellow-banana.jpg and not some random name like
img2gtc92.jpg) because this gives your site assets extra context. Make sure that you give the alt property of the image similar key terms and a decent and succinct description–aim to keep it 10 words or fewer.
In addition, Google Images is another way to get traffic to your site, and if you name your image files well and give them excellent context through their alt property, you will improve your chances of showing up in Google Images results.
4. Don’t Drown Your Home Page with Links
Internal linking–hyperlinks that point to other web pages on your site–is important, so try not to have more than 150 links from page to page so that you don’t dilute your web pages’ rank.
Too many internal links can overcrowd the page and can also slow down your users’ ability to find the link they need.
5. Don’t Use Redundant Links
Some may think that increasing the value of a particular page involves repeatedly linking to the same page from another page. Search engines will only count the first instance of that link, so there is no need to repeat links. In addition, this is a poor practice that will confuse your users.
6. Deep Linking Can Improve Conversions
Deep linking are links that point to internal pages instead of the main/home page. It is a fantastic way for you to send power to pages deeper in your site outside of your home page. Deep linking also promotes the exploration of your site by visitors, providing additional points of conversions.
7. Have a Blog
Blogs are a great way to keep building fresh content on your site and targeting long-tailed key terms. A possible idea is to bring snippets of blog posts onto related pages for fresh content on these specific pages.
8. Make Your Brand Obvious
Make sure that your branding is very clear and that your brand name is obvious on your website. This makes for an easy way for people to remember who you are and augments the possibility of people searching for your brand name on search engines. Being searched by your brand’s name also means that you won’t compete with generic words that people often use in searches (i.e. “budwieser” versus “american beer”).
9. Use an XML Sitemap
An XML Sitemap is a protocol that aids search engine crawlers gain contextual meaning about your site’s web page.
If you’re using a content management system, see if it has an XML Sitemap extension (or built-in feature) that will automatically generate the XML file for you. If not, you can use a tool like XML Sitemaps Generator.
10. Use Anchor Text Accurately for Deeper Pages
When linking through to your deeper pages, use your anchor text as precise and short pieces of information. It is important to use keywords that search engine bots can relate exactly to your page. For example, if you’re linking to a web page about Maldives holidays, your link should be
<a href="/maldives-holidays.html">Maldives holidays</a>. This way people, as well as web robots, easily know what they are going to get.
For the original article go to: http://sixrevisions.com/web-development/10-seo-tips-to-remember-when-building-your-site/