This is the second of a five-part series. Did you miss the first post? Read it here.
Below are tips 3 and 4 to help you globalize your .Biz website:
3.) IP Targeting:
IP Targeting provides a smart way for you to target and segment your website content and advertising to your customers based on their location and company IP address. For example, you have the ability to deliver different products and pricing (via the same website address) to your customers in China vs. your customers in Europe. You can also redirect your website addresses to landing pages that are auto-translated−depending on what region your website is accessed.
Media, retail, gaming, travel and tourism businesses, among other industries, heavily rely on IP targeting to get the most ROI out of their website marketing efforts every day. Moreover, many companies tap into IP targeting to comply with local commerce laws and regulations – further described below.
4.) Local laws and regulations:
Different countries have very different laws and regulations when it comes to
websites and ecommerce. For small businesses looking to enter multinational markets, your market success is directly dependent upon following international rules with your website.
It may be worth the investment to hire a professional who knows international trade inside and out. However, if you are just beginning and lack the funding for a professional, the World Trade Organization offers great educational resources to help you start small. Don’t try to tackle every region at once, choose one or two regional markets to focus on first. Neustar’s IP Intelligence product is an example of many solutions available that can help small businesses like you stay compliant with online regulations. With IP Intel, you’ll avoid costly legal problems and negative publicity from accidently selling in countries or states that may restrict your products.
Over the past few weeks, we have been focusing heavily on the importance of a website for small businesses. Planning is key to a successful website so don’t rush it, but don’t forget about marketing your business in the meantime.
Build your identity
While you might not have an actual website presence, you can still secure your brand and start leveraging it on print resources such as business cards through VistaPrint, flyers, and advertisements. Organizations such as Intuit offer domain name registration services and provide additional resources to get your online “footprint” established when you are ready.
Advertise through some traditional print publications
Leveraging resources such as local newsletters can be a cost efficient way to promote your business and build awareness of your products and services within your local community. These can be homeowner associations or other organizations that publish monthly or even quarterly communications and are typically read more thoroughly than general newspapers. Even better, a lot of these are now going online through services like MailChimp that offers a simple way to track readership and statistics.
Get listed in online directories
Consumers are most likely not buying a newspaper or sifting through a heavy yellow pages phone book, they are going online and searching for what they need. Sites such as Yelp, MerchantCircle, Google Local Business Center, Angie’s List, Yahoo! Local, YellowPages.com, SearchLocal, and SuperPages offer online directory services that allow businesses to create a free listing. Inaddition to listing your businesses details at no cost, this is a great resource for your customers to provide testimonials, feedback and reviews about your business.
In a nutshell, you don’t have to have a website to start marketing your business. Take advantage of the free services and low cost options to promote your brand and be found, online!
Author: Mikal E. Belicove
You know you must leverage Facebook, Twitter and word-of-mouth marketing to increase awareness of your brand. But the fact is, websites remain infinitely more popular with consumers than all of the business pages on social media sites combined.
Only 22 percent of those of us online in the U.S. visit a branded social networking page such as those found on Facebook, while 62 percent of us regularly visit branded websites, according to the latest Global Web Index report. If you were starting to let your site become outdated or haggard, consider a refresh. After all, as these figures note, websites still matter.
Here are five reasons why you shouldn’t ignore yours:
1. Branding: Since it’s your site, you set the design, which affords you the flexibility to optimize the user experience in ways that directly support your business model and brand-related goals. There’s no competition on your website, just a branded experience that you direct yourself.
2. IT and Engineering Jurisdiction: When you control your own site, you have complete jurisdiction over its code, hosting environment, page count, content, plug-ins and more. Just as I mentioned above with regard to branding — here too you have the elasticity required to make small or sweeping adjustments at will, an advantage you don’t get with third-party websites. With sites like Facebook, you can change minor graphics and some content but not code, navigation scheme, server speed or the graphic user interface.
3. Content: Speaking of content, more of it can be found on your own website than on a third-party utility or platform, and none of it competes side-by-side for your visitor’s attention. Create compelling and useful content that speaks to why someone is visiting your site and you stand a higher chance of that visitor taking action with respect to your products or services. And since inventory (i.e., web pages) is virtually unlimited on a site under your control, you have ample opportunity to add additional content and calls-to-action in the format you deem most appropriate.
4. Search Engine Optimization (SEO): If garnering multiple, relevant and highly positioned placements in the SERPs (search engine result pages) is part of your sales and marketing strategy, a website is a must. When properly coded and managed, your site delivers natural and sustaining search results that drive qualified traffic to the exact pages on your site where you want visitors to be.
5. Analytics: While many social utilities, platforms and networks provide access to data related to demographics associated with who accesses your profile and how often they do so, website analytic tools go much deeper. They can provide you with the type of business intelligence you need to determine in real-time how your online marketing performs and stacks up against the competition.
Don’t think for a moment that I’m suggesting you drop social in favor of your own website. What I’m advocating is that you lead first with your website, followed by leveraging social, email marketing, point of purchase, mobile, apps and other forms of marketing and outreach to drive traffic to your website where you can generate qualified leads who convert to paying customers.
For the original article go to: http://www.entrepreneur.com/blog/220307