Marketing, Small Business Resources, Uncategorized
While we should show appreciation to loyal and new customers year-round, there’s something special and memorable about showing extra thanks to kick off the New Year. During the holiday season, people are bombarded by Black Friday deals, gift guides, and... Read More
Marketing, News, Small Business Resources
Looking to connect more effectively with customers? Develop a memorable brand identity to humanize how your company is perceived by outsiders. Whether you are launching a CPG brand or simply freelancing as a consultant, a brand identity will help you solidify your... Read More
Choosing a Domain Name, Domain Name Selection, Marketing, News, Small Business Resources
Starting your own business can be exhilarating. From naming your business to designing your logo, much of the process will put your creativity and boldness to the test. But then there are the less glamorous but necessary tasks, like financial decisions and legal... Read More
Marketing, Small Business Resources
On paper, David Jakubowski and Rob Gatto had “perfect” careers. They both played major roles in the growth of an array of tech companies and held executive positions at established tech firms. But something was missing. Jakubowski, who got his start with companies... Read More
Marketing, Small Business Resources, Social Media Marketing
If you’re a seller on Etsy, chances are you are inherently a creative entrepreneur at heart. Whether you’re selling handmade jewelry or beloved collectibles from your vintage shop, you believe in your items enough to display them online for the world to see. While... Read More
