This article was originally published on Name.com.
by Ethan Conley, Name.com
A recent study found that about half of small businesses are unhappy with their respective domain names. In the same study, 55 percent of business owners polled said they believe they’ve lost business because of their domain name, and 52 percent would change their domains if they could.
That’s crazy! A website is essential when you’re running a business, even if you’re not selling anything online. It gives your business credibility and helps customers (existing and potential) find your contact information and business hours.
First, it’s important to realize that you’re not stuck with your existing domain. With URL forwarding, you could purchase a new domain, and then forward it to your existing website. You’d be able to market your business with a newer, easier-to-remember address, yet you wouldn’t lose any of your established customers who are familiar with your old domain.
There’s a good chance that so many business owners are unhappy with their domain names because they struggled to find an available .COM domain. Many small businesses were started when the local phone book was the primary way to find a service, so you see lots of business names like “AAA Home Painting” or “1st Class Carpet Cleaning.” .COM has been around since the mid ’80s, so it’s hard to find available domains to match those phone book-optimized local businesses, and you see URLs like “1st-class-property-inspectors.com.” That’s not an effective domain name.