.biz Spotlight Shines on Reddoor.biz – Helping Businesses Evolve

6 Apr

This week, we are shining the spotlight on Reddoor.biz.  This interactive marketing agency was founded in 2002 with a promise to provide expertise, transparent return on objectives and maintain proactive communication.   They are the winners of various awards including the iMedia 25:  West Coast Agencies to Watch in 2011, AdAge Best Places to Work in 2012, and San Diego Business Journal’s Best Places to work in 2011 to name just a few.

The Red Door team of experts ensures that their clients have a well rounded marketing strategy including print, television, web, email, search, Social Media and more.  They are committed to  helping all of their clients evolve their plans as things change in today’s ” minute-by-minute” world.

Their drive to create results through an interactive program developed for your audience helps to result in success!  Open up the Red Door today and see what they can offer your business!

Mistakes to Avoid on Your Business Blog

3 Apr

Blogging for business has become an essential search engine optimization (SEO) strategy, but to experience its full benefits, you have to harness the format correctly. A lot of businesses make major blogging blunders, which can neutralize or even detract from their SEO value.

These are the three most common commercial blogging mistakes:

  1. Using an external domain.
    There are a lot of blog hosting websites out there which don’t charge users a dime. While the lack of financial investment is attractive, it’s actually a mistake to use these sites for your business blog because the SEO value that your posts generate will benefit the hosting site, not your company website. Instead, integrate your blog into your current website, or create a privately owned and operated blog website and pepper your posts with lots useful content.
  2. Choosing the wrong blog topics.
    The aim of a blog should be to provide added value to prospective customers. When blogging for business, many companies err by focusing too closely on their products and services. Instead, offer helpful, well-researched customer information and keep your marketing messages to a minimum. Some tips to follow: post about current events that are related to your business, and offer solutions to common problems and issues that consumers encounter in your industry. Experiment with your tone, but be professional and hire good writers — they will make a world of difference.
  3. Being infrequent.
    To generate the most traffic, you need to update your blog constantly. SEO experts suggest that you create new posts at least once a week, but more is better. Also, keep in mind that it takes time to see the benefits of blogging for business; don’t give up if you don’t get results right away.

Blogging is a great tool for every business and can reap many rewards if done consistently and correctly.

.biz Spotlight Shines on quirk.biz – Born Digital. Driven by Creativity.

30 Mar

The Site of the Week Shines the spotlight on quirk.biz.

With over 200 “QuirkStars” in their offices in Cape Town, Johannesburg and London, Quirk is a marketing agency that is driven by creativity and disciplined by results.  Founded in 1999, they deliver marketing solutions for businesses and brands that are looking to engage with connected audiences.  They have organized their business around their key principals and approach that they call T.C.E.O. or Think, Create, Engage, Optimise.

Quirk is a recognized leader in their space and were highlighted as the Best Digital Agency in South Africa by Bookmarks in 2011.   Learn more about quirk.biz and be sure to see what their clients have to say!