.Biz Shines the Spotlight on Site of the Week – mpowerfm.biz

2 Mar

This week, we are shinging the .biz spotlight on mpowerfm.biz in Africa – where you can listen in to “The Rhythm of Mpumalanga”

Mpower FM went live on December 2007 and has grown to have well over 118,000 listeners. This radio station highlights the talents of  South Africa and other international artists while also featuring more information on community events and much more.

MpowerFM differentiates themselves by broadcasting local news, traffic reports & provincial related updates and focuses heavily on localizing every story where possible. Broadcasting from Nelspruit and eMalahleni, they provide information to businesses and organizations across the centers of Nelspruit, Middelberg and Emalahleni and expand to major national routes as well.

Check out  www.mpowerfm.biz to learn more about this growing station!


Why SMB’s need a Website

29 Feb

There are many different opinions about whether a small business needs to have a website or if a social media presence is enough. While these tools are a great place to start, a website is what I would say is the ultimate “linchpin” for your business being found online.

Below are 4 reasons to establish a website:

Branding and Awareness

Provides a place that you can build your brand, create your businesses personality and Engage with your consumers. Your website is another sales tool that can be leveraged as a digital storefront and ecommerce portal.

Establishes credibility

Reinforces that your business is legitimate and trustworthy. In a recent study by Weber Shandwick, “it doesn’t matter how great your product is – if people don’t trust you, they won’t be interested in it.”

Provides Resources

Provides a place you can provide content for your consumers to take, print and share with others.

Build your Community

Engage with your consumers by giving them the ability to join your mailing list for news and updates. Email outreach is another traditional, and highly effective tactic is customer retention, acquisition and building awareness. Introduce your team and add a personal flare to your business.

There should not be a question as to whether or not small business should have a website – it is should be more about when. In a study by the Kelsey Group– 97% of consumers use the Internet to research products or services in their local area. Of that 97% , 90% use search engines, 48% use Internet Yellow Pages. 42% use comparison shopping sites and 24% use vertical sites.

Predictions for 2012 show that there will be upwards of 154.6 million online shoppers which is a 4.4% from 2011 and 88.1% of the total US population using the internet will browse or research products online.

Basically, if you don’t have a website, you are missing a huge opportunity to put your business on the map. Your consumers are looking for you and you want to be found.

.BIZ Shines the Spotlight on VASpa.biz

23 Feb

This week we shine the spotlight on, www.vaspa.biz.   This Spa and Salon is located in the historic downtown of Clifton, VA and prides itself on helping their clients, like you, achieve top-notch relaxation.  The spa offers various services from manicures, pedicures, massages, to haircuts – for both men and women.  You can get a full list of their services on their website as well as learn more about their staff.

In addition to the traditional spa experience, vaspa.biz features a fitness and dance studio that was just recently opened.  They are offering classes like ballet, jazz, Zumba and Pilates at prices and times that all of their clients to enjoy

Visit them virtually or even better – give the spa a try to escape stress and relax!