Edit Smarter – with LarryJordan.biz

6 Jan

Congratulations to our site of the week, LarryJordan.biz. From his .biz website, Larry Jordan offers online training, tutorials, webinars and virtual events to customers looking to improve their technical creativity skills.

From Final Cut Pro to Adobe Creative Suite, Larry teaches his online customers the latest tips and tricks to be successful in today’s fast-moving, creative industry. His online store features subscription options as well as individual access to specific tutorials– all for affordable pricing, starting at only $19.99/month.

For more than 10 years, Larry has trained some of the best professionals in the industry, from NBC News, Sony Pictures, Cinema Logic, Digital Spectrum Productions and Digital Film Tree, among many others.

Thanks to Larry Jordan for choosing .biz to build his unique business presence online. .Biz is proud to support creative businesses everywhere.

To read Larry’s blog and learn more about the training he offers, visit http://LaryJordan.biz or follow him on Twitter @LarryJordanFCP.

Part 3 – 10 Tips to Globalize Your .Biz Small Business Website

2 Jan

This is the third of a five-part series. Did you miss posts 1 and 2? Read them here.

We’ve covered best practices around choosing a great, global .Biz domain name, localized content and universal design. Now it’s time to better understand how to develop consistent messaging and branding on your global websites, despite various langauge translations.

Check out tips 5 and 6 to find out!

5.) Consistent Messaging and Branding:
When developing and optimizing your website for a global audience, be careful to choose messaging and branding that will connect with customers everywhere. Test your creative in different marketplaces, across cultures. While you may choose to tweak your global strategy for certain regions, your overall message and brand should remain recognizable from anywhere in the world.

 Small businesses should look to successful multinational corporations for real-world examples of successful online messaging and branding that transcends borders, including Coca-Cola, GE, Apple and Microsoft, among others.

6.) Language Translation:
Today, most web browsers such as Internet Explorer, Google Chrome and Firefox provide auto-translation options for websites. However, the accuracy of these auto-translators is sometimes questionable (i.e. variation in local translations – American English vs. British English, etc.). To ensure that your target audience views your website in the correct translation, it may be best to work with local professionals to manually translate your content. By prominently displaying a language selector on your website, you can direct visitors to a version of your website in their preferred language. View examples of effective corporate language selectors here.

However, if your resources are thin and you must rely on auto-translators, there are a few best practices you can follow to help ensure correct translation of your website into multiple languages such as avoiding the obvious mistakes of using local slang, metaphors and clichés. For more tips on writing for a global audience, check out the About.com-featured article “Writing Websites for a Global Audience.”  It will also be worth your while to test all content on auto translating sites such as Google Translate and Bing Translator and others.

 Coming soon: “glocal” SEO and automated currency conversion.

Personalize Your Email with Email.biz

31 Dec

This week, we’re excited to showcase email.biz, a personalized email service that offers more than 15,000 premium email domains to choose from. With an easy cloud-based login system, users can acccess their .biz email from anywhere around the world, including their mobile phones and other wireless devices.

Email.biz offers free email addresses with generic @email.biz or customized options for only $8.00/month.

Email.biz features include:

  • Ability to use with any firewall and still keep your user ID, password and message secure
  • Short and memorable email address
  • 100 GB of free storage for mail and files

Get your personalized, professional email address for your small business today. Visit http://email.biz to claim your name now.