Marketing, News, Small Business Resources
Looking to connect more effectively with customers? Develop a memorable brand identity to humanize how your company is perceived by outsiders. Whether you are launching a CPG brand or simply freelancing as a consultant, a brand identity will help you solidify your... Read More
Choosing a Domain Name, Domain Name Selection, Marketing, News, Small Business Resources
Starting your own business can be exhilarating. From naming your business to designing your logo, much of the process will put your creativity and boldness to the test. But then there are the less glamorous but necessary tasks, like financial decisions and legal... Read More
Marketing, Small Business Resources
On paper, David Jakubowski and Rob Gatto had “perfect” careers. They both played major roles in the growth of an array of tech companies and held executive positions at established tech firms. But something was missing. Jakubowski, who got his start with companies... Read More
Marketing, Small Business Resources, Social Media Marketing
If you’re a seller on Etsy, chances are you are inherently a creative entrepreneur at heart. Whether you’re selling handmade jewelry or beloved collectibles from your vintage shop, you believe in your items enough to display them online for the world to see. While... Read More
Marketing, Small Business Resources
No matter how local or small-scale a business is, there are digital marketing strategies that can help it thrive, according to Justin Wenokur, a digital marketing specialist. As Director of Strategy for Cox Media Group Local Solutions, his job is to travel the country... Read More
Marketing, Small Business Resources, Website Design
Entrepreneurs could put their heart and soul into their first website launch. But where should they dedicate the most energy? For most websites, the homepage is the first page of your website a visitor sees. The homepage is basically the first impression or the... Read More
