A Perfect Domain Name 

Your identity in the world of digital

Struggling to choose a domain name? Picking the perfect domain name is one of the most crucial elements for your website. In addition to defining your website, a good domain name will communicate important information about your business to both your online audience as well as search engine bots.

Why is a good domain name important?

  • A unique, memorable name stays top-of-mind for your visitors and encourages return visits
  • A good domain name can immediately give new visitors (or search engine users) an idea of what your site is all about
  • It impacts your Search Engine Optimization (SEO)
  • Builds an unique identity for your brand in the world of digital

How to get a good domain name for your website?

Use Keywords

Keywords can play an important role in a domain. Using keywords in your domain name can tell the search engines what your website is all about and drive more traffic. Quality content, a good user experience and an effective domain name can help your website rank higher in Google and stand out.

Keep it short!

Don’t go overboard with domain length. It’s better to keep the domain name short and memorable. It is recommended to keep domain names under 15 characters. Longer domain names can lead to loss of traffic.

Easy to pronounce and spell

Give your website a domain name that is easy to share while speaking or writing. Users will only visit it, provided the name is memorable and they are able to find you on the World Wide Web.

Avoid Hyphens

Never create a domain name with hyphens. It’s hard for users to remember and type in on the search bar and is also associated with spam sites.

No Double Letters

Double letters increase your chance of losing traffic to typos. For example ‘shoeexpress.biz’ can invite more typos and result in a loss of traffic.


Before you register a domain name, try to find out if anyone is using that name. You can perform a trademark search to see if there is already a similar name that is trademarked.