In today’s economy, budget cuts are common. While most business owners understand that website traffic is a key driver for revenue, pay-per-click advertising can be an expensive investment for a company with a shoestring budget.

Email marketing offers an affordable and effective alternative to move customers to your website and maximize ROI. Instead of spending $2.00 – $10.00 per click on search ads, you can reach thousands of prospects for an average of $0.05 to $0.10 per email.

It’s easy to get started with email marketing; here are 3 things you’ll need:

  • Email list: You can compile contacts from your email opt-in forms on your website or social media outlets. If you don’t have an email form yet, Wufoo is a free tool to help you start building your list. Learn how to grow your email list with these tips from HubSpot.
  • Email service subscription: There are several email service options available, varying in price, features, reporting and customer support. Visit TopTenReviews’ email marketing service comparison to find the right solution to fit your current business needs. Most email service providers are great resources in helping your business comply with federal regulations, such as the CAN-SPAM Act.
  • Effective content and layout: Keep your subscribers engaged with quality content and an easy-to-read email design that is consistent with your website branding. Save the sales pitch; make sure the content you are sending is relevant and useful to your specific audience. This will ensure that they stay engaged, and will decrease the likelihood of unsubscribes. And finally, don’t forget to include a strong call-to-action in your email that will drive your subscribers to your website.

Remember, email marketing should be an extension of your .BIZ website – not a replacement. Use email marketing to enhance your website presence and keep your subscribers informed on new updates and product offers. Save money and optimize your results by consistently testing, measuring, and updating your messages accordingly.