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While your shop may be filled with unique creations, there are still more than 2 million artisans and makers on Etsy. So, how do you standout?

For many, a blog is a source of income or a means to earning a living; it can serve as an online destination for promoting one’s business or a digital portfolio displaying one’s given skills. But blogging needn’t be all about business. Many also use blogging as an...

No matter how local or small-scale a business is, there are digital marketing strategies that can help it thrive, according to Justin Wenokur, a digital marketing specialist. As Director of Strategy for Cox Media Group Local Solutions, his job is to travel the country...

Entrepreneurs could put their heart and soul into their first website launch. But where should they dedicate the most energy? For most websites, the homepage is the first page of your website a visitor sees. The homepage is basically the first impression or the...

Consider this customer service scenario: you discover a business offering a product or service that you absolutely need. The company boasts a dazzling website and professional domain, featuring professional team bios and an impressive online portfolio to match. You...

Running the day-to-day of a small business already requires the owner to wear so many hats--so do we really have to add Chief Web Designer and Web Content Manager to that list? The short answer is “yes,” says Kelsey Raymond, co-founder and CEO of Influence & Co., a...

“You never get a second chance to make a first impression” - Will Rogers (American Stage and Film Actor)   Since it's impossible for you to be everywhere, it’s essential that your able to control the conversation and narrative around your business or brand and your...

A Perfect Domain Name  Your identity in the world of digital   Struggling to choose a domain name? Picking the perfect domain name is one of the most crucial elements for your website. In addition to defining your website, a good domain name will communicate important...

With new courses related to any and every interest available on the world wide web, it’s right now that we take control of our time and effectively invest in courses that will help us manage our businesses in a better way, make us more independent and train us to be a DIY (Do It Yourself) Ninja!

Blogging, which started in the mid-nineties as a personal hobby, has today gone moved far beyond just that, turning into a powerful medium that many rely on for a source of income, and brands rely on to connect with and engage customers.   Some startling facts: In...