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Looking to connect more effectively with customers? Develop a memorable brand identity to humanize how your company is perceived by outsiders. 

From naming your business to designing your logo, the process of launching a business will put your creativity and boldness to the test. To help you get started, here are the essential steps to follow.

Ureeka.biz brings small businesses the effective strategies and tools that larger companies are able to leverage daily. Providing an array of support services for founders in order to democratize economic opportunity.

While your shop may be filled with unique creations, there are still more than 2 million artisans and makers on Etsy. So, how do you standout?

For many, a blog is a source of income or a means to earning a living; it can serve as an online destination for promoting one’s business or a digital portfolio displaying one’s given skills. But blogging needn’t be all about business. Many also use blogging as an...

No matter how local or small-scale a business is, there are digital marketing strategies that can help it thrive, according to Justin Wenokur, a digital marketing specialist. As Director of Strategy for Cox Media Group Local Solutions, his job is to travel the country...

Entrepreneurs could put their heart and soul into their first website launch. But where should they dedicate the most energy? For most websites, the homepage is the first page of your website a visitor sees. The homepage is basically the first impression or the...

Consider this customer service scenario: you discover a business offering a product or service that you absolutely need. The company boasts a dazzling website and professional domain, featuring professional team bios and an impressive online portfolio to match. You...

Running the day-to-day of a small business already requires the owner to wear so many hats--so do we really have to add Chief Web Designer and Web Content Manager to that list? The short answer is “yes,” says Kelsey Raymond, co-founder and CEO of Influence & Co., a...

“You never get a second chance to make a first impression” - Will Rogers (American Stage and Film Actor)   Since it's impossible for you to be everywhere, it’s essential that your able to control the conversation and narrative around your business or brand and your...