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Having an artistic eye is one thing, but to pair it with a knack for entrepreneurship is quite another. Luis “Orlando” Blanco uses this powerful combination of skills for community-building as the creative behind the Visualist, based in New Bedford, MA. “I enjoy...

If you’re a business owner looking to keep track of all your projects and campaigns for the coming year, it’s important to have a well-organized content calendar. Building an effective content calendar—one that will simplify scheduling and organizing content creation...

For most, the Internet is a great tool to share and access information from all over the globe. For scammers, it’s a tool to reach a world full of potential targets. The tricks and traps of phishing sites and scam operations continue to grow more sophisticated,...

While we should show appreciation to loyal and new customers year-round, there's something special and memorable about showing extra thanks to kick off the New Year. During the holiday season, people are bombarded by Black Friday deals, gift guides, and last-minute...

Let’s say you’re a real estate agent in between house showings, so you decide to fetch coffee from the town cafe. While online for your latte, you happen to meet a couple of young parents looking for a bigger home in the neighborhood. You share with them all your...

From displaying a sleek, well-designed e-commerce website to leveraging A/R technology, some of the best startup trends are no longer just available to high-tech startups. Now, business owners of all budgets have access to cool online tech that can make even small and...

“Shop local” has become a buzz term–and a badge of honor–for good reason. Although the term has gone mainstream, it’s important to routinely revisit the wide-ranging benefits of choosing a local small business over a large retailer. Reminding ourselves of the impact...

When Ebay launched 20 years ago, it ignited a new wave of ecommerce opportunities. Soon after, Amazon, Etsy and other online marketplaces came about, offering new channels for retail entrepreneurs, local small businesses, independent artisans and side-hustlers to...

Ah, that magical “aha moment.” It might come to you after weeks of long brainstorming sessions, or during a morning jog. It doesn’t matter when or how the business idea hits you, what matters is what you do next.  Follow the steps below to turn your lightbulb moment...

Looking to connect more effectively with customers? Develop a memorable brand identity to humanize how your company is perceived by outsiders.