This is the second of a five-part series. Did you miss the first post? Read it here.
Below are tips 3 and 4 to help you globalize your .Biz website:
3.) IP Targeting:
IP Targeting provides a smart way for you to target and segment your website content and advertising to your customers based on their location and company IP address. For example, you have the ability to deliver different products and pricing (via the same website address) to your customers in China vs. your customers in Europe. You can also redirect your website addresses to landing pages that are auto-translated−depending on what region your website is accessed.
Media, retail, gaming, travel and tourism businesses, among other industries, heavily rely on IP targeting to get the most ROI out of their website marketing efforts every day. Moreover, many companies tap into IP targeting to comply with local commerce laws and regulations – further described below.
4.) Local laws and regulations:
Different countries have very different laws and regulations when it comes to
websites and ecommerce. For small businesses looking to enter multinational markets, your market success is directly dependent upon following international rules with your website.
It may be worth the investment to hire a professional who knows international trade inside and out. However, if you are just beginning and lack the funding for a professional, the World Trade Organization offers great educational resources to help you start small. Don’t try to tackle every region at once, choose one or two regional markets to focus on first. Neustar’s IP Intelligence product is an example of many solutions available that can help small businesses like you stay compliant with online regulations. With IP Intel, you’ll avoid costly legal problems and negative publicity from accidently selling in countries or states that may restrict your products.