This blog was originally published on Name.com.
by, Ethan Conley, Name.com
[…] To me, the best thing about a .BIZ domain name is flexibility. It opens up some options that just aren’t available with .COM.
No need to include “store” or “shop” in your domain name
You’re a small business owner named Mike. You’ve got a hardware store named (drum roll) Mike’s Hardware Store, and you want to create a basic website with contact information, directions, hours, etc. mikeshardware.com is already taken. Which of these available domain names is easier for customers to remember and type into an address bar?
Option A: mikeshardwarestore.com (22 characters)
Option B: mikeshardware.biz (17 characters)
Not only is option B shorter, but the .BIZ ending makes it unnecessary to include “store” in your domain name.
Clears up ambiguity
Of course, whether you go with mikeshardwarestore.com, mikeshardware.biz, or some other variation, people will still get the idea that it’s a hardware store run by a dude named Mike. But what if your business name doesn’t convey exactly what your business does, or even that it’s a business at all?