Tag Archives: mobile apps

App.BIZ – Site of the Week

15 Oct

This week we feature one of the nominees for this quarter’s “Best of .Biz” award, App.biz, as the Site of the Week.

Bands and DJs can leave computer programming to the experts when it comes to developing their own mobile app. Now with App.biz, they can spend more time focusing on their music and quickly create a personalized mobile application to connect with their fans.

App.biz makes it possible for artists to easily sell their songs via iTunes, stream videos, podcasts and music, and promote their upcoming performance schedules. The company offers a free product version to startup musicians as well as customized services for famous clients such as LinkinPark, Metallica, Lady Gaga and Eminem.

App.biz is routinely featured in leading media publications such as Business Insider, The New York Times, TechCrunch, VentureBeat, The Wall Street Journal, Mashable and more. While the company is based out of San Francisco, their .biz website enables them to reach thousands artists around the world every day.

.BIZ is happy to support App.biz as they help small businesses build their presence.

Visit App.biz today to learn how to build your own mobile app.

Find out how .BIZ is helping to tell their story and share more small businesses’ success during the 10 Year .BIZ Anniversary.

Report: Consumers curious about QR Codes

12 Jan

Love them or loathe them QR Codes are being noticed and, according to new research from Chadwick Martin Bailey, curious consumers are increasingly bothering to interact with them. The challenge to marketers is to provide a compelling reason to do so.

by Helen Leggatt

chadwick_martin_bailey_logo.gifAccording to Chadwick Martin Bailey’s recent Consumer Pulse Study, QR Codes are being noticed by consumers in the U.S. Their survey of over 1,200 consumers found that while the term “QR Code” isn’t familiar to most (79%) nearly all knew one when they saw one (81%) and 1 in 5 knew what to do.

Retailers who are yet to be convinced that the barcodes aren’t just a fad might want to take note that half of those who spotted one interacted with it. Furthermore, while 57% did nothing after scanning 21% shared the information and 18% went on to make a purchase afterwards.

Despite studies that have suggested consumers are confused by the whole idea of scanning a QR Code, Chadwick Martin Bailey’s research found that most (70%) respondents found scanning to be an easy process. In fact, finding an app to allow scanning was more difficult for some.

With that hurdle overcome the key, says Jeff McKenna, senior consultant at Boston-based research firm, is to provide consumers with a compelling reason to scan. Consumers cited curiosity and information-gathering as the two main reasons they interact with the codes while 43% would be interested in scanning if promised discounts and offers.

“We found smartphone owners and non-smartphone owners alike are curious about QR codes for information and for discounts, free gifts and exclusive deals, and they find the process of scanning to be really easy,” said Kristen Garvey, VP of Marketing at Chadwick Martin Bailey. “But as more and more consumers get smartphones and the ability to scan, marketers must go beyond the novelty of the application if they expect customers to scan again and make it a regular part of the purchase process.”

Newspapers and magazines are where most QR Codes are being found and scanned (35%) followed by on packages (18%) and on websites (13%). Surprisingly few were scanned from billboards (11%) or a piece of direct mail (11%).

The complete report findings can be acquired online.

For the original article go to: http://www.bizreport.com/2012/01/report-consumers-curious-about-qr-codes.html


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