Marketing, News, Small Business Resources
Looking to connect more effectively with customers? Develop a memorable brand identity to humanize how your company is perceived by outsiders. Whether you are launching a CPG brand or simply freelancing as a consultant, a brand identity will help you solidify your... Read More
Marketing, Small Business Resources
On paper, David Jakubowski and Rob Gatto had “perfect” careers. They both played major roles in the growth of an array of tech companies and held executive positions at established tech firms. But something was missing. Jakubowski, who got his start with companies... Read More
Marketing, Small Business Resources, Website Design
Entrepreneurs could put their heart and soul into their first website launch. But where should they dedicate the most energy? For most websites, the homepage is the first page of your website a visitor sees. The homepage is basically the first impression or the... Read More
Small Business Resources, Website Design
Running the day-to-day of a small business already requires the owner to wear so many hats–so do we really have to add Chief Web Designer and Web Content Manager to that list? The short answer is “yes,” says Kelsey Raymond, co-founder and CEO of Influence &... Read More
Marketing, Small Business Resources, Website Design
Blogging, which started in the mid-nineties as a personal hobby, has today gone moved far beyond just that, turning into a powerful medium that many rely on for a source of income, and brands rely on to connect with and engage customers. Some startling facts: In... Read More