News

The global yearly losses from shopping cart abandonment amounts to a staggering $4.6 trillion, according to a study. Merchandise stuck in a cart, for example, can remain in inventory limbo for days instead of appearing available for sale on the website. Luckily enough, there are effective strategies to help minimize the abandonment rate.

Elevate your digital presence with branded shortlinks. Discover how these concise, memorable URLs enhance user experience, boost marketing efforts, and drive business success. Explore the power of tailored campaign URLs and cross-platform consistency.

Some learn from books, others learn from brunch. When it comes to self-improvement, Katrina Cohens believes that in order to make a difference in her clients’ lives, she has to meet them where they are most comfortable, be it through an online class or over eggs and mimosas.

Whether you want to create an online presence for your brick-and-mortar store, or launch a strictly direct-to-consumer (DTC) retail venture, there are some tenets of ecommerce that are worth following.

But, how exactly do you engage your employees and align everyone across an organization, during turbulent times? And once you establish a solid company mission and culture, how do you keep everyone on the same page and all moving in the same direction? Paul Rigby specializes in training professionals how to achieve all the above.

Blogging can be more than a hobby or creative outlet. When done correctly, a blog can grow into a highly profitable online business. Whether you’re seeking side income, or aiming to build a blog as a full-time venture, here are some tips and strategies to help you monetize your content.

Business advisors and investors often say there are four people who are critical for starting a business: a banker, an accountant, a lawyer, and a therapist–as entrepreneurship is not for the faint of heart. But as much of the economy moves to the digital realm, people are relying on ecommerce experts and managers more than ever. They act as critical components to launching and growing a business online.

For Mike Peterson, unleashing one’s creativity to produce eye-catching designs is one thing–but understanding how to meet a company’s marketing objectives through visual branding is quite another. After a decade of working for larger agencies, he left it all behind to pursue his lifelong dream of owning and operating his own marketing and design firm.

Having an artistic eye is one thing, but to pair it with a knack for entrepreneurship is quite another. Luis “Orlando” Blanco uses this powerful combination of skills for community-building as the creative behind the Visualist, based in New Bedford, MA.

If you’re a business owner looking to keep track of all your projects and campaigns for the coming year, it’s important to have a well-organized content calendar. Building an effective content calendar—one that will simplify scheduling and organizing content creation across different platforms—will ensure your business is on the right track and will never miss a deadline or great opportunity for fresh content.