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When starting a business, the checklist of things-to-do seem to never end. But there are some steps that are so crucial they simply cannot be overlooked. While signing up for Google My Business is a quick and easy process, the dividends can pay off for small...

For Phil Karl, creating tormas is not just a matter of artistry but a matter of spirituality. His website, tormas.biz, is a digital portfolio and direct-to-consumer platform for the tormas he custom-creates from his Boulder, Colorado home studio.

Some startup names evoke feelings of joy and convenience, while others evoke controversy. But whether you’re launching a cutting-edge startup or a local business, many of us can agree it’s important for business names to be catchy, pack a punch, or at the very least, be memorable.

The global yearly losses from shopping cart abandonment amounts to a staggering $4.6 trillion, according to a study. Merchandise stuck in a cart, for example, can remain in inventory limbo for days instead of appearing available for sale on the website. Luckily enough, there are effective strategies to help minimize the abandonment rate.

Elevate your digital presence with branded shortlinks. Discover how these concise, memorable URLs enhance user experience, boost marketing efforts, and drive business success. Explore the power of tailored campaign URLs and cross-platform consistency.

Some learn from books, others learn from brunch. When it comes to self-improvement, Katrina Cohens believes that in order to make a difference in her clients’ lives, she has to meet them where they are most comfortable, be it through an online class or over eggs and mimosas.

Whether you want to create an online presence for your brick-and-mortar store, or launch a strictly direct-to-consumer (DTC) retail venture, there are some tenets of ecommerce that are worth following.

But, how exactly do you engage your employees and align everyone across an organization, during turbulent times? And once you establish a solid company mission and culture, how do you keep everyone on the same page and all moving in the same direction? Paul Rigby specializes in training professionals how to achieve all the above.

Blogging can be more than a hobby or creative outlet. When done correctly, a blog can grow into a highly profitable online business. Whether you’re seeking side income, or aiming to build a blog as a full-time venture, here are some tips and strategies to help you monetize your content.

Business advisors and investors often say there are four people who are critical for starting a business: a banker, an accountant, a lawyer, and a therapist–as entrepreneurship is not for the faint of heart. But as much of the economy moves to the digital realm, people are relying on ecommerce experts and managers more than ever. They act as critical components to launching and growing a business online.