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Building a One-Stop Shop for Creatives with Visualist

Having an artistic eye is one thing, but to pair it with a knack for entrepreneurship is quite another. Luis “Orlando” Blanco uses this powerful combination of skills for community-building as the creative behind the Visualist, based in New Bedford, MA. “I enjoy...
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How to Create a Content Calendar for Your Business

If you’re a business owner looking to keep track of all your projects and campaigns for the coming year, it’s important to have a well-organized content calendar. Building an effective content calendar—one that will simplify scheduling and organizing content creation...
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How Do You Know if a Website is Legit?

For most, the Internet is a great tool to share and access information from all over the globe. For scammers, it’s a tool to reach a world full of potential targets. The tricks and traps of phishing sites and scam operations continue to grow more sophisticated,...
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5 Simple Ways to Thank Your Customers During the New Year

While we should show appreciation to loyal and new customers year-round, there's something special and memorable about showing extra thanks to kick off the New Year. During the holiday season, people are bombarded by Black Friday deals, gift guides, and last-minute...
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The Importance of a Branded Email Address, No Matter Your Company Size or Industry

Let’s say you’re a real estate agent in between house showings, so you decide to fetch coffee from the town cafe. While online for your latte, you happen to meet a couple of young parents looking for a bigger home in the neighborhood. You share with them all your...
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7 Startup Trends That All Business Owners Should Know

From displaying a sleek, well-designed e-commerce website to leveraging A/R technology, some of the best startup trends are no longer just available to high-tech startups. Now, business owners of all budgets have access to cool online tech that can make even small and...
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8 Reasons To Support Your Local Economy

“Shop local” has become a buzz term–and a badge of honor–for good reason. Although the term has gone mainstream, it’s important to routinely revisit the wide-ranging benefits of choosing a local small business over a large retailer. Reminding ourselves of the impact...
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5 Tips For Standing Out On Amazon, Ebay And Other Online Marketplaces

When Ebay launched 20 years ago, it ignited a new wave of ecommerce opportunities. Soon after, Amazon, Etsy and other online marketplaces came about, offering new channels for retail entrepreneurs, local small businesses, independent artisans and side-hustlers to...
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Got A Great Business Idea? Take Steps To Make It A Reality

Ah, that magical “aha moment.” It might come to you after weeks of long brainstorming sessions, or during a morning jog. It doesn’t matter when or how the business idea hits you, what matters is what you do next.  Follow the steps below to turn your lightbulb moment...
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Steps To Design An Authentic Brand Identity

Looking to connect more effectively with customers? Develop a memorable brand identity to humanize how your company is perceived by outsiders. 

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Should You Trademark Your Domain?

Should You Trademark Your Domain?

When you’re researching for domain names it’s important to figure out whether or not you should trademark it. There are several things to consider before making your choice.

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Spotlight on .biz

Spotlight on .biz

This week, the .biz spotlight shines on www.nbirmingham.biz, your Birmingham AL Guide to finding any business in Birmingham.

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Conversion Science: How PPC Can Improve Organic Search Conversions

Conversion Science: How PPC Can Improve Organic Search Conversions

Data from paid search campaigns can help answer questions such as:
Are you targeting keywords that will bring not only traffic, but converting traffic, to your site?
Is your page meta data optimized not only for high rankings, but for high clickthrough rates when your site’s snippets do appear highly in organic search results?
How can the target page for any given keyword be manipulated to improve conversions from organic search?.
PPC data can be invaluable both in initial SEO planning and for optimizing existing pages for improved conversion, largely because paid search can provide information on keywords for which a site does not currently rank.

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